Introduction: Why Read This Blogging Guide?

  • I founded Web Hosting Secrets Revealed (WHSR) back in 2008, and thanks partially to a great welcome by the blogging community we have gone from strength to strength.
  • Since then, WHSR has grown to become one of the Net’s leading sites for web hosting advice, and I have attracted to the brand some of the strongest voices in contemporary blogging – all of whom have fed their input into this book and the site, making it the go-to resource for anyone starting down the self-hosted blogging route.
  • With this no-nonsense guide, I will be providing you with some of the quickest, easy-to-understand and above all effective solutions to your blogging problems – culled from my own experience and from the minds of people who enjoy what they do.
  • So… Is Blogging Still Worth it in 2022?
  • The phrase “worth it” can be very subjective. Blogging is something highly versatile, possibly beneficial for making money, business promotion, or simply to occupy your time. To be completely honest – the true value of blogging depends on the individual.
  • 1. Making Money Online
  • There are many ways for blogs to earn money and today (more on this in my point #6), opportunities for the capable are even greater. Consumers today increasingly look towards influencers as a source of trusted information. Companies have realized this as well.
  • Brands have shown their willingness to work closely with popular bloggers. For instance, Somersbys worked with Polish bloggers in their recent marketing campaign. The result was a success for both brand and bloggers.
  • As another example of this WPX Hosting designated Matthew Woodward of SEO Bloggers as their ‘official mascot’ for product promotion. Your opportunities will lie in the niche you’ve chosen, as well as the strength of your audience.
  • 2. Business Promotion
  • Many businesses make the mistake of thinking that a great-looking official site is enough of a digital presence. However, evidence has shown that companies that blog get, on average, 55% more visitors and 434% more indexed pages in search engines.
  • More indexed pages means a higher chance of ranking well in search, leading to greater traffic volume. The more visitors you have, the higher your volume of conversion will typically be. In fact, many B2B marketers are convinced blogging is the most important type of content online.
  • 3. Just for fun
  • Everyone needs a hobby and if you don’t take things too seriously, you can basically blog at no cost at all. There are a number of decent free web hosting providers, many of whom will even provide a free subdomain for use.
  • Even if you want something that performs a little better, this can be achieved for under $100 a year. Not only can you share information to a wide audience, but there’s a high chance you will pick up supporting skills as well – image editing, SEO, and more.
  • So now that we have the stage set, let’s begin!
  • Chapter 1. Setting Up a Blog from Scratch
  • To start a self-hosted blog, you will first need a domain name and a web hosting account.
  • Your domain is the name of your blog. It is not something physical that you can touch or see; but merely a string of characters that give your website an identity – like the title of a book or a place. Your domain ‘tells’ your visitors what sort of blog that they are visiting.
  • Web hosting, on the other hand, is the place where you store your blog content – words, blog themes, images, videos, and so on.
  • Domain Names – Where to Register?
  • You can choose and register your domain names via a domain registrar. GoDaddy and NameCheap are two of the most popular registrars on the market.
  • Note that it’s important to separate domain registration from your web host. Just because your web host offers a free domain doesn’t mean that you should let the hosting company controls your domain registration.
  • Personally, I use NameCheap to manage my domain registrations; but any other reputable domain registrars should be just fine. By doing so, I am able to change my domain DNS anytime I want and avoid myself from being locked with one particular web host. I strongly recommend you to do the same for your own protection.

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